LOCAL MARKET DRIVEN
Our business structure is designed to value the unique character of the communities we serve and to encourage decision making by the banker that is closest to the action.
A LONG TERM HORIZON
We approach business decisions with an emphasis on long term growth, sustainable profits, and the career development of our officers and staff. We will not sacrifice credit quality for short term gain.
INTEGRITY
Maintaining the highest standards of honesty, integrity, and sincerity in everything we do. Treating clients and team members with the dignity and respect they deserve. Striving to continually offer them the highest possible level of hospitality and responsiveness.
CLIENT SATISFACTION
Exceeding client’s expectations by delivering more than we promise. Taking ownership of each task and developing long-term relationships so our clients come to rely on us for expertise, advice, and service. Making the needs of our clients the highest priority.
MORALE AND TEAMWORK
Creating an environment that facilitates teamwork and cooperation. Going beyond the expected to ensure that our team members have a positive experience at Capital Rural Bank Ltd., every day.
COMMUNITY
Recognizing that our community is a reflection of who we are. Contributing our time in order to make a positive difference for those who are less fortunate. Engaging in activities that let the community know that CRB is a good corporate citizen.